Wednesday, May 20, 2020

New Heritage Doll Company - 3645 Words

New Heritage Doll Company Financial Assessment Executive Summary New Heritage Doll Company’s production division has two serious proposals that will be presented to the capital budget committee. The first proposal, named Match My Doll Clothing Line extension, will add year round seasonal clothing to Heritage’s product line. This proposal’s NPV was $7,326.11. The IRR was 24.10% and the MIRR was 20.68%. The Profitability Index was 3.08 and the payback period was 7.11 years. The value of the tax shield is $647,000. The second proposal, called Design Your Own Doll, is a new product line related to the heirloom line. It is one that will allow customers to customize the looks of the dolls they purchase through the New Heritage†¦show more content†¦With constraints on financial and managerial resources, Emily Harris, vice president of New Heritage Doll Company’s production division, has a strong inclination that the capital budget committee will decline to approve both projects. Two projects, named Match My Doll Clothing Line and Design Your Own Doll line, were of main concern for Emily Harris. The first focused mainly on expanding the line to include matching all-season clothing for tween girls and their favorite dolls. The second focused on a new initiative that would employ web-based doll-design software to let users customize a doll’s features to their own liking. The Match My Doll Clothing line currently consists of a small selection of matching doll and child clothing sets for warm weather. Having become quickly successful after having been spotted in the hands of celebrities children’s arms, the brand manager of the line felt it was the perfect time for the line to expand. The investment proposal contained a large outlay for Ramp;D, market research, and marketing to maximize the profitability of quick acceptance and longer-term success for the follow-on line. The following are the upfront expenditures ($ thousands): Ramp;D - $ 625, Upfront Marketing - $625, Investment in Working Capital - $ 800, Property, Plant amp; Equipment - $ 1,470, Total Investment - $3,520. Ramp;D and marketing expenditures are deductible forShow MoreRelatedNew Heritage Doll Company Case1848 Words   |  8 PagesNEW HERITAGE DOLL COMPANY FINA 6278 Case 1 I. Executive Summary New Heritage Doll Company is a U.S based children toy manufacturer with a well-known national brand: the New Heritage. With its existing three divisions, New Heritage proposed two potential investment projects in order to expand its business while the doll industry was facing a relatively low growth rate. The first proposal is the Match My Doll Clothing line expansion, which is to expand a new clothing product line aimedRead MoreNew Heritage Doll Company : Capital Budgeting1321 Words   |  6 PagesNew Heritage Doll Company: Capital Budgeting The New Heritage Doll Company offered a unique line of dolls as an alternative to its competitors, and it wanted to extend its brand for future growth. The company has three operating divisions: production, retailing and licensing. All three divisions planned to promote projects of their own to compete for the same limited resources. Emily Harris, vice president of the production division, had to be prepared to select one of the two project proposalsRead MoreThe New Heritage Doll Company : Capital Budgeting902 Words   |  4 PagesThe New Heritage Doll Company: Capital Budgeting Summary The New Heritage Doll Company was founded in 1985 by Ingrid Beckwith, a retired psychologist, who specialized in child development. She was also a grandmother of two young girls. Beckwith created her downline to target young girls ages 3 to 12 years old. She even had a baby doll line targeting even younger girls and â€Å"celebrity† line for teens. Her goal was to develop girl s imagination and foster positive self-image. To do this she createdRead MoreNew Heritage Doll Company Write Up1317 Words   |  6 Pagesï » ¿Marina Chmykhalo-Friermood Professor N. Cohen FINA 6273-Section 10 October 23, 2014 New Heritage Doll Company Write-up Introduction New Heritage Doll Company is a firm that has ventured into doll production which has sought to extend its brand in order to broaden its market framework and more importantly capitalize on high levels of customer loyalty. The vice president of the Company, Emily Harris, is to forward her project proposal to the Budgeting Committee for evaluation. The Vice-president’sRead MoreMarketing Plan For New Heritage Doll Company1133 Words   |  5 PagesIntroduction New Heritage Doll Company operates in doll industry, proposing products with unique storylines. Two project proposals will be considered during the firm’s capital budgeting meeting in October. The first one called Match My Doll Clothing Line is an expansion of an existing product line, consisting in matching girl and doll clothes. The second on is Design Your Own Doll, which will allow users to create a customize doll. The committee could decline both projects, so vice president EmilyRead MoreNew Heritage Doll Company: Capital Budgeting3226 Words   |  13 PagesNew Heritage Doll Company: Capital Budgeting In mid-September of 2010/ Emily Harris, vice president of New Heritage Doll Companys production division, was weighing project proposals for the companys upcoming capital budgeting meetings in October. Two proposals stood out based on their potential to strengthen the divisions innovative product lines and drive future growth. However, due to constraints on financial and managerial resources, Harris knew it was possible that the firms capital budgetingRead MoreNew Heritage Doll Company: Capital Budgeting3236 Words   |  13 PagesNew Heritage Doll Company: Capital Budgeting In mid-September of 2010/ Emily Harris, vice president of New Heritage Doll Companys production division, was weighing project proposals for the companys upcoming capital budgeting meetings in October. Two proposals stood out based on their potential to strengthen the divisions innovative product lines and drive future growth. However, due to constraints on financial and managerial resources, Harris knew it was possible that the firms capital budgetingRead MoreNew Heritage Doll Company: Business Overview2186 Words   |  9 PagesIndex Executive summery†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Case analysis Match My Doll Clothing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Design Your Own Doll†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Comparison†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Additional Questions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Appendix Appendix 1: calculation formulas, definitions and assumptions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreNew Heritage Doll Company Solution3448 Words   |  14 Pages2020 26.178 24.464 10 years $ 8.778 Profitability Index NPV/Initial Investment 1,32 NPV of Match My Doll Clothing Line Extension TV growth rate 1% 2% 6.141 $ 7.292 $ 5.075 $ 5.950 $ 4.314 $ 5.019 $ NPV if TV=BV of NWC + PPE $ 3.011 $ 2.687 $ 2.425 Discount rate 7,70% 8,40% 9,00% $ $ $ 0% 5.289 $ 4.408 $ 3.766 $ 3% 8.932 7.150 5.958 NPV of Design Your Own Doll TV growth rate 1% 2% 7.263 $ 9.198 $ 5.526 $ 6.998 $ 4.294 $ 5.479 $ NPV if TV=BV of NWC + PPE $ 3.567 $ 2.980 $Read MoreNew Heritage734 Words   |  3 PagesThe New Heritage Doll Company is founded in 1985 and has long history. The management of company pay attention to the doll developing girls’ the imagination and self-image. The company tends to create some new products to dominate the market. The U.S. retail sales of dolls totaled $3.1 billion in 2008 while the New Heritage Doll Company’s revenue approximately $245 million of revenue, owning less than 10% of market share. There is good reason to believe that the New Heritage Doll Company has a potential

Wednesday, May 6, 2020

Tuition And Other Eligible Expenses With A Student Loan...

Covering tuition and other eligible expenses with a student loan and making no payments while in school is an adequate, but a stressful alternative to achieve a college education. Personally coming from a Hispanic family, reaching college level education was not a priority. Going to college for a young Mexican individual who is born and raised in Santa Maria, California is a difficult objective to sustain. Personally, my parents never got the chance to finish their education. Both of my parents are very hard working individuals; who devoted their lives to work in the strawberry fields to provide a better life for their children. My parent’s dreams were simply to keep my siblings and me away from the strawberry fields. Sadly, my parents wanting me to obtain a higher education and them being able to actually provide it for me were two very different stories. My parents worked very hard to simply put food on the table. I knew my parents helping me to finance my college education was not going to happen. Especially, when I started working in the strawberry fields myself. I worked to simply provide for my own unnecessary experiences. During those times I saw higher education as a luxury due to the fact it was highly unlikable I would be able to afford it. One thing was certain, I knew that no matter what I did I wasn’t going to work in the strawberry fields for the rest of my life. I promised myself during senior year of high school, that I would do everything in my power toShow MoreRelatedReasons For Why Student Dropout1257 Words   |  6 PagesI live in a small town and all the students I’ve seen that dropped out said how their financial aid didn’t cover their college expenses. I love where I am from but I refuse to go back to Plymouth because my financial aid wouldn’t cover everything. Some reasons and assumptions to why student dropouts are: school isn’t for everybody, the work is too hard or they couldn’t balanc e out partying and school work. Although there are many explanations as to why students dropout; financial aid issues is theRead MoreThe Student Loan Debt Crisis1247 Words   |  5 Pages The Student Loan Debt Crisis Student loan debt has overtime become an unpleasant part of life for millions of Americans and especially borrowers. It is possible to identify the types of people who went through college and borrowed financial loans from those that went through college and did not go to college or those that went but did not borrow. The debt crisis directly affects the families of the borrowers, those with high debt burdens and advanced degrees. Despite the increased length in loanRead MorePublic Service Loan Forgiveness ( Pslf ) Essay1553 Words   |  7 Pagesare facing a outstanding debt of 1.3 trillion dollars in student loans alone and it s up to 43 billion students to pay all of that back in full. Our most recent graduating Class of 2016 student is coming out of college owing an average of $37, 172 in loans, making an increase of 6% since 2015. Which is significant amount of growth to have within such a short period of time. Many of these students are unable to make their monthly payments whe ther it be because of the tremendously high interest ratesRead MoreStudent Lo 7 Students Loan887 Words   |  4 Pages7 student loan myths debunked When it comes to student loans, there is a lot of information to take in—especially for a new college student who is exploring their financing options for the first time, or a new graduate who has just started paying off their student loan debt. With all of the different information out there, it can be easy to get confused, and perhaps even misunderstand certain things about student loans. The following are some common student loan myths, debunked: Myth #1: I’m notRead MoreWhy College Tuition in America Should Be Lowered1496 Words   |  4 PagesCollege Tuition Should be Lowered By Sarah Claymiller What could you do with $14,000? Well, you could buy 4,000 Whoppers with that money. You could also buy 35 IPads, and 4 80 inch flat screen TVs. Or, instead of those things, you could buy yourself one year’s worth of college tuition. Does it seem a little unusual that only one year of tuition costs that much? It might be if you live outside of America; the United States is one of the biggest spenders on secondary education compared to other countriesRead MoreStudent Loan Debt Is A Burden1467 Words   |  6 Pages Most people in today’s society have, but what about student loan debt? For too many Americans, student loan debt is a burden; there may be too much interest, not enough income, and a struggle to handle previous bills while staying on time with college payments. According to the Consumer Finance Protection Bureau in the United States, the total amount of student debt amounts to over $1 trillion. In the article â€Å"Here’s Your Crisis: Student Loan Debt Isn’t a Myth† (2013) Chris Lewis states, â€Å"becauseRead MoreThe For Loan Debt Crisis1308 Words   |  6 PagesMany economist view this current student loan issue in the same realm as the home mortgage crisis. In 2008 The mortgage crisis put the American economy into the biggest recession it had seen since the â€Å"Great Depression†. An economist by the name of John T. Harvey is highly regarded for his work in economics. Harvey attended the University of Tennessee, where he received a doctorates degree in economics and political science, and has now taken on the role as a Professor of Economics at Texas ChristianRead MoreCollege Athletes Of The 21st Century1115 Words   |  5 Pagesmatter. College football and basketball bring in six billion dollars a year. College athletes deal with scholarship gaps that leave them financially strapped. This opens up athletes to sometimes making poor choices to get money, including wrongdoing and involvement with devious individuals. Furthermore, student athletes are not sanctioned to hold a paying job while participating in college sports, which makes it very difficult to pay for the cost of living. NCAA is so out of touch with its rules forRead More College Sports: Paying Division One Athletes Essay1014 Words   |  5 Pagesscholarship. The proposal states that athletes should be eligible to receive money based on a percentage of profit their school makes. Although some say division one athletes already have all of their needs taken care of, helping athletes with extra expenses in college is essential. Because full ride scholarships take care of most costs for athletes, many argue they already have school paid for, and extra money isn’t necessary. On the other hand, athletes spend so much time and effort in their specificRead MoreU.s. Department Of Education s Student Direct Loan Essay1594 Words   |  7 PagesWhen carrying out research on getting the right deal for student direct loans a lot of options may come into mind but the truth of the matter lies in the fact that and among the most popular is the U.S. Department of Education s student direct loan. You may be asking what makes the U.S. Department of Education s student direct loan different from the others considering the fact that you might have had about some other alternatives in the past by some friends and close associates that might have

Business Model and Concepts-Free-Samples -Myassignmenthelp.com

Questions: 1.Define the concept of a Business Model. 2.Explain what is involved when referring to the notion of an E-Business archetype 3.Explain what is meant by the term Business context and the notion that change in Business is inevitable. 4.Discuss about the Rise of Big Data. 5.Explain how the Organisation's Business Model has been impacted by change and what this means for managers when making decisions about the Organisation's Business Model. Answers: Introduction This is report, which depicts the importance of business model and how it can be used in the different aspects of the organization. The market trends and technology is changing at a n rapid and the organization will have to keep using innovation so that they can maintain their sustainability and competitive advantage. The use of innovation in the business model has been adopted by most of the major multinational companies all over the world so that they cope up with the changes in the business environment. The use of big data is one of the major changes that have been accommodated by the companies. 1.Business model and concepts The business model can be defined as the clear and summarized way of portraying the operations of a business. The business model should be as such that it could be described in limited number of words. The objective of all the companies is to provide value to their customers and the strength of the value proposition will determine the market acquisition of the organization. Business model consist of the various methods, which will be used for the generation of revenue in the organization (Schwarz, Terrenghi Legner, 2017). The model will highlight the revenue generation opportunities and the various methods that have to be applied in order to meet the desired target. The key factors of the various operational processes will be included in the business model. The business model is one of the most important factors for a start up company as it helps to maintain the sustainability. The company with good innovative business model will be able to increase the life expectancy. The business model will determine the feasibility of the business and help in identifying the contingencies in the business (Zott Amit, 2013). The business model of an organization will have to be evolved on a continuous basis as it helps in the creation of new sources of generation of revenue. 2.E-business archetypes Archetype can be defined as the fundamental personalities and roles that are derived to create unique personalities. The archetypes can be divided into primary archetype and secondary archetype where product archetype, service archetype and trade archetype are included in the primary archetype (Bocken et al., 2014). The secondary archetype consists of brokerage archetype, marketplace archetype, subscription archetype and ecosystem archetype (Carayannis, Sindakis Walter, 2015). The Trade archetypes consist of the Ecommerce business where the model connects the potential buyers with the various products they are searching. This means they act as a mediator between the buyers and the sellers and derive the profit from the arbitrage. These archetypes make profit from the spread between the cost of acquisition and the selling price. The main key to this business is sourcing and capital requirement for organizations following this business model will be moderate. Business model as an activity system Figure 1 (Source: Barquet et al., 2013) The main objective of a business model is to take advantage of the business opportunity by adding value to the product they are selling. This is the value proposition for a company who is trying to fulfil the needs of the consumers in the market. The engagement of the physical, human and the capital resources so that the organization can accomplish a specific purpose can be defined as activity (Bocken et al., 2014). These chains of specific objectives will help an organization to reach towards all the goals and objectives of an organization. The business model consists of all the key activities in an organization and they are all interlinked. The various activities within an organization are designed in such a way that one activity is dependent on the other activities. There are lot of activities, which are performed at an internal level, and there are few activities that are performed by the external parties. The activities of the various processes are linked and all the organizatio nal goals and objectives can be achieved by performing all the activities to a specified output. The business model for each industry will be different and there has to be uniqueness among the business models in various organizations (Barquet et al., 2013). The business model will have to be developed according the needs and the activities of the organization. Business model as cost revenue structure Figure 2 (Source: Hashem et al., 2015) The final aspect of a business model is the analysis of the cost structure and the revenue streams of the organization. Cost structure includes the important costs that are associated with the product and the service. Revenue streams will identify the sources of revenue generation for the company and the suitable methods that can be used. It will also determine the value the consumers are willing to pay for the product (Hashem et al., 2015). There are two important factors associated with it one is the cost acquisition and the other the lifetime value of the consumers. When the cost of acquisition is more than the lifetime value of the consumers, then the project and the product are not feasible and consumer market is not ready for the product. The two costs that are associated within an organization are the fixed and the variable cost. The fixed cost remains the same whereas the variable cost of an organization will decrease with the passage of time. The companies that are able to m aintain their sustainability in the market will be able to maintain a balance with their cost and revenue generation (Joyce Paquin, 2016). 3.Business context and change Business context is the special terms that are used in the industry, which can be identified and understood by everyone in the market. Globalization has made rapid changes in the execution of the businesses in all over the world. The use of technology and innovation has become a necessity where all the companies will have to make use of innovative ideas to constantly evolve and change the business model (Kastalli Van Looy, 2013). The use of innovation in the business model is the only thing that will provide the organization with competitive advantage in the market. The companies are using continuous integration, which helps them to keep improving their business model so that they can increase their competitive advantage in the market. 4.Rise of big data Big data has gained its popularity in the last where a lot of major companies used to analyze the needs of the consumers and the recent market trends. The use of information to understand and identify the market trends has revolutionaries the market. The use of big data is not limited to one and has been widely used in all the aspects of the organization (Cukier Mayer-Schoenberger, 2013). There is large amount of data that is available in the market and the companies are using it to interpret a lot of factors. The use of big data has become one of the integral parts of the organization all over the world. Woolworths is an example of companies who are one of the first to use big data to identify the popular products among the consumers. This has helped them to retain a majority of their consumers by providing them with offers in these popular products available in the market. 5.Impact of change on organizational business model The market has been changing at a rapid rate and it has affected the business model as the companies are trying to incorporate those changes. The companies are trying to make improvements in the business model so that they gain competitive advantage in the market. The technology is advancing and the inventions of new technologies are making the old technologies redundant (Casadesus?Masanell Zhu, 2013). Thus, the companies have to be up to date if they want to hold on their competitive advantage and this is the very reason that the competition in the market has become more intense than before. Technology has changed the market needs of the consumers and it keeps on changing in a brisk way so the companies constantly monitor their business model so that they can incorporate those changes to make improvements in their business models (Harmon, 2014). Conclusion Thus, the conclusions that can be drawn from the above report that business model is the integral part of an organization. The development of a good business model will ensure sustainability of an organization and that is why the companies are continuously integrating the processes so that they can make improvements in the business model. The market trends and the technology are changing very frequently and it has a huge impact on the business model of the companies. The companies are trying to use big data and apply it to all aspects of organization to make sure that they can accommodate the changes. Reference Barquet, A. P. B., de Oliveira, M. G., Amigo, C. R., Cunha, V. P., Rozenfeld, H. (2013). Employing the business model concept to support the adoption of productservice systems (PSS).Industrial Marketing Management,42(5), 693-704. Bocken, N. M. P., Short, S. W., Rana, P., Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes.Journal of cleaner production,65, 42-56. Bocken, N. M. P., Short, S. W., Rana, P., Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes.Journal of cleaner production,65, 42-56. Carayannis, E. G., Sindakis, S., Walter, C. (2015). Business model innovation as lever of organizational sustainability.The Journal of Technology Transfer,40(1), 85-104. Casadesus?Masanell, R., Zhu, F. (2013). Business model innovation and competitive imitation: The case of sponsor?based business models.Strategic management journal,34(4), 464-482. Cukier, K., Mayer-Schoenberger, V. (2013). The rise of big data: How it's changing the way we think about the world.Foreign Aff.,92, 28. Harmon, P. (2014).Business process change. Morgan Kaufmann. Hashem, I. A. T., Yaqoob, I., Anuar, N. B., Mokhtar, S., Gani, A., Khan, S. U. (2015). The rise of big data on cloud computing: Review and open research issues.Information Systems,47, 98-115. Joyce, A., Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models.Journal of Cleaner Production,135, 1474-1486. Kastalli, I. V., Van Looy, B. (2013). Servitization: Disentangling the impact of service business model innovation on manufacturing firm performance.Journal of Operations Management,31(4), 169-180. Schwarz, J., Terrenghi, N., Legner, C. (2017). Towards comparable business model concepts: resource description framework (RDF) schemas for semantic business model representations. InDesigning the Digital Transformation: DESRIST 2017 Research in Progress Proceedings of the 12th International Conference on Design Science Research in Information Systems and Technology. Karlsruhe, Germany. 30 May-1 Jun.. Karlsruher Institut fr Technologie (KIT). Zott, C., Amit, R. (2013). The business model: A theoretically anchored robust construct for strategic analysis.Strategic Organization,11(4), 403-411.